BFGoodrich Tires

Social Content Creation & Outdoor Social Activation

Agency SapientRazorfish
Role Art Director

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Race related content

A big portion of BFGoodrich's social content consists of race-related content. My job is to come up with a variety of look-and-feel to go with each off-road racing competition. Some of the biggest off-road race of the year are DAKAR and Baja1000. 

Aside from creating social content for the races, I would also design some on-site activations like Snapchat Geofilters and posters to get our audience to follow our social channels. 

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Onsite Event Activations

Snapchat Geofilters

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These are the Snapchat Geofilters that I have designed for the events at RedBull Global Rally Cross in California and RedBull Crashed Ice in St.Paul Minnesota.  

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