Social Content Creation & Outdoor Social Activation
Role Art Director
Race related content
A big portion of BFGoodrich's social content consists of race-related content. My job is to come up with a variety of look-and-feel to go with each off-road racing competition. Some of the biggest off-road race of the year are DAKAR and Baja1000.
Aside from creating social content for the races, I would also design some on-site activations like Snapchat Geofilters and posters to get our audience to follow our social channels.
Onsite Event Activations
These are the Snapchat Geofilters that I have designed for the events at RedBull Global Rally Cross in California and RedBull Crashed Ice in St.Paul Minnesota.