Hello! It's been awhile since I last updated.

Here's a sticker design that I made for my own tote bag brand Tatas & Vag NYC.

With 4 different color variations since I couldn't pick a favorite. 

Have a great summer, everyone!


Artboard 1 copy.png
Artboard 1.png

Personal Projects

Hello all! 

I have been working on my personal projects and I just want to share with you guys what's cooking in my kitchen :)

1. @katefindsigns

I started a new Instagram account focusing on neon signs. Basically, I was stumbling upon a really nice neon sign and ever since that day, I can't stop noticing neon signs and how much we're surrounded by them. And the rest is history. To date, I have now collected over 80+ neon signs on my feed. Feel free to follow me there @katefindsigns !

2. Tatas & Vag NYC

Over the past month, I started a new tote bag company called Tatas & Vag NYC, with a focus on intersectional feminism and equality. I have designed and screen printed the tote bag designs in small batch, ensuring the quality is always on point and up to my standard. It is now currently being sold in-store called VK Nagrani in Soho, New York and available at tatasnvagnyc.com + etsy store as well. I am uber proud of this project and my second batch is coming real soon to be launched before Women's Day!

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Please go ahead and visit my online store and check out the designs! :)



Hi everyone!

It's October already, how time flies! I've missed out inktober for a couple of years now and I thought I shouldn't miss another year (of procrastination) so I've decided to start drawing. 

Here are some of my #inktober posts so far!

 First inktober post ever!

First inktober post ever!

 A quote requested by my coworker :P

A quote requested by my coworker :P

 I love getting things done. 

I love getting things done. 

 Drew this for my newborn baby niece McKenzie Phyllis Lee

Drew this for my newborn baby niece McKenzie Phyllis Lee

I will try my best to draw everyday, but no promises!

Fix you

"... and I will try to fix you"


A couple days ago, I went to a Coldplay concert.

I was really inspired by the entire experience. The colors, their music, their album art, etc.

And "Fix You" is my favorite Coldplay song of all time, so here you go! This is my doodle of the day :) 

Hope you guys have a wonderful weekend ahead!

Head over Heels

Happy Friday!

I was watching the Netflix show GLOW last night and was just so into the soundtrack of that show. Music in the 80s is one of my favorite. Too bad I wasn't born then, I could totally rock those spandex bodysuit. 

I doodled this with watercolor while watching the show last night, and the lyric is obviously from the legendary Tears For Fears - Head over Heels. 

Enjoy your weekend, everyone!

jia hui


Did something quick and fun today to exercise my creative muscle and just wanted to share it here!  

This is my name, in Chinese. I've always wanted to do a study on chinese characters because they are so unique. I've always hated my name though, because my name has a lot of strokes and it is a pain to write my name on all my notebooks!

 I've learned to embrace it now though. =) 

What's that tingling sensation on my skin?

Hi, everyone!

It's been a while since I've last updated. Been super busy creating content for awesome brands.

Here's something I've been up to:

Creating content for Noxzema's social channels. The brand has been around for many years but they aren't on social, so... I created and planned some content to help them launch on Instagram and Facebook! Here's some of the posts, hope you like them! (And follow them on social, of course!) 

 It was really fun to use paper art as an execution! The idea is to utilize the 3D effects to bring out the burst of sensation and refreshing feeling when you use Noxzema. 

It was really fun to use paper art as an execution! The idea is to utilize the 3D effects to bring out the burst of sensation and refreshing feeling when you use Noxzema. 

 Since I'm also really into handlettering, I used the actual product to write on paper! It was definitely a fun yet challenging experience, as the texture of the cream is actually really hard to control (obviously, it's meant to be on skin and apply using fingertips) 

Since I'm also really into handlettering, I used the actual product to write on paper! It was definitely a fun yet challenging experience, as the texture of the cream is actually really hard to control (obviously, it's meant to be on skin and apply using fingertips) 

In conjunction with the launch, I've also created a post to celebrate St.Patrick's Day.


More content to come! Stay tuned.



logo sketches

Hola everyone!

Just thought I should share some of my logo sketches for a project here since I was really into this vintage style of work even though the client didn't end up using them. It was a logo refresh for a local coffee bean company located in the West Village. I was asked to redesign their logo.

I had a lot of fun working on this and researching for ideas/inspiration. 

These are all roughs, and just some preliminary ideas of what the logo structure should be. 

 Should I digitize them? Let me know which one(s) you like! 


A while ago I did a social post for Chicago the Broadway Musical. They share quotes from the lyrics every week so I did one of them.

Even though they didn't end up using it, it was still fun to do something for a broadway show. (And sadly, no, I did not get any tickets to see Hamilton.) 


Hello, to whoever's reading my blog. 

Ever since I bought an embossing tool from Paper Source, I have been playing with it a lot. 

Here's what I did today!

Even though these are just test runs, I'm actually pretty happy with the results. 

The tool is really fun to use! (and no they did not pay me to say this!)

Anyway, I also took a short video to show the process of embossing using the tool.

whiskey or whisky?

Recently I've designed a logo for a whisky (or whiskey, depending where you are) reseller from Singapore and it was a lot of fun doing the research (visually, and of course, gotta do some whisky tasting) and relating it to their brand name. 

They are called Precinct 9. I have designed a badge version for them to be used as stickers on their packaging and a normal version to be used on their website and on print. 



Traveling as a designer

Hey everyone!

Sorry I have been MIA for a while! I was in South America backpacking for a month and I'm back now. As you may or may not know, I am a solo traveler, and I have been trying to check off my bucket list to visit all the continents by the age of 25. I am 25 this year and by the end of this year, I will visit the last continent left on my list, which is Africa. 

Anyway, when I was in Ecuador, I was really inspired by the locals and it definitely did some magical things to me as a creative/designer. The colors, patterns, landscapes, even language inspired me to be a better visual designer. 

I spent my last week in a beach town called Montañita, and at a hostel called La Casa del Sol. They are a yoga+surf hostel and people were really nice there. So I did something nice for them!

I helped them repaint some of the signs at the hostel and it was a fun little project. 



A month ago, while I was freelancing at IPG Mediabrands Publishing,

I helped out the creative team to create this stop motion for Sony on Facebook & Vine - 

Watch here - https://www.facebook.com/Sony/videos/10153898303831997/

This is for Mother's Day and guess who's hand was that?!


Yes, it was my freakishly tiny hand pretending to be a kid's hand.

Stop motion is a lot of fun, but very time consuming. 

It was fun day shooting this video though! 

WIP - UX + UI of my app


As you may or may not know, I have been going to UX class since April.

My UX class has been pretty intense, but I learned so much. 

User Experience is like being nosy about your users, kind of like going on dates and trying to figure out what they like, what they don't like, what makes them crazy, how do they actually feel about your product, and how to make it better.

Here's a sneak peek of my product! So far I have conducted 5 user persona interviews & research and 4 usability testing with my app. It's been crazy. But there's also a lot of actionable feedback.

Should I post my wireframes and Information Architecture and let you guys see? Let me know! 

Paid Social Content

Ever since I started freelancing, the variety of work that I've been doing has been.... very different! Recently, I started freelancing at Mediabrands Publishing (they will be rebrand+rename to Society agency this week), owned by IPG Mediabrands. They work on mostly paid social content and managing brand's social networks. And I have been working on some really interesting clients, clients that I never thought I would be doing work for. 

On that note, I will reveal who that client is next time. Anyway, here are some work that are not approved but I personally LOVE and enjoyed making!

I even tried doing illustration, something that I never thought I could do since the only thing I draw is stick figure. Even though they're not going live, I really think this is a great exercise for me to do some illustration work. 

Stay tune for more updates!

MediaCom & gifs

Hello! Been MIA for a while now... that's because I started freelancing again!

So, recently I just finished a project with MediaCom, where I worked on the branding of a global internal event called One MediaCom Day. This event will be celebrated on the same day, throughout 200+ countries. I also made some Gifs to feed onto their website's social feed!

Here are some gifs that didn't get approved but I personally love and enjoyed making -

So I've established a general theme for One MediaCom Day which is a fun, colorful, confetti & balloons themed for the event and used different colors throughout the branding. Here's some gifs that are live, right now.

I even made a Spotify album cover for the event!

 One of the Newsletter Header I designed.

One of the Newsletter Header I designed.

I had a lot of fun working on this project! Working directly with MediaCom's global design director gave me a lot of freedom to experiment creatively. Since I have been working in digital for almost a year and a half now, it's really fun to finally do some print work. I designed a set of postcards and it will be distributed to all MediaCom employees globally on One MediaCom Day. I also created a giant photo frame for the event day for photo-ops globally and employees can upload their photoframe images to Instagram.  Will post an update on the event day soon so you can see it in action!



Merry Christmas!

Hello all!

It's almost Christmas! And I've designed a hand lettering christmas card - check it out!

I also made another color variation for my Instagram account. 


Anyway, I just wanna wish everyone...

Happy Holidays and Happy New Year!