A while ago, I worked on a freelance branding concept project for Darwin and pitched 2 different concepts for the conservatory foundation for The Great Parks of Hamilton County in Ohio, called Great Parks Forever. The client was inspired and was able to use the design direction in their final design.
Based of their moodboard and inspiration board, for the first concept, I was inspired by the patterns of nature and decided to stylize it into pencil sketches and use it as a main focal point for the design system. The pencil sketches of natural patterns like the folds of mushrooms or the texture of the bird's nest will give their branding a human touch that feels organic. This concept isn't just all patterns, it is also focusing on all the miracle of these living organisms that the Great Parks has to offer.
Illustration credits: Shutterstock, Joanna Haber, Eva-Maria Ruhl
For the 2nd concept, it is mainly focusing on using micro and macro photography to highlight the moments of life happening in the park. It utilizes photography, color, and icons to create a more versatile and evergreen branding. The design style is very sleek and modern.
Hope you enjoy looking at this project as much as I do working on this project!