Project: Edelman Trust Barometer by Edelman Intellectual Property
Role: Designer & Lead Designer for Trust Barometer in Brands
Trust Barometer is one of Edelman’s Intellectual Property which conducts a survey annually that measures the level of trust and credibility around the world in 28 different markets. This year, the design team continued our partnership with Edelman Intelligence to visualize the results and data through this year’s core narrative. The global results have been released by Richard Edelman at his presentation at the World Economic Forum in Davos, January 2019. My role in this project was to support all design needs including the main presentation design, social content creation, environmental graphic, and all print design needs.
On top of that, I also lead and worked on the design for the global special report on Trust Barometer in Brands, which has a similar look and feel but with additional branding guidelines. This research presentation is very statistic heavy and therefore, having a template & the use of color-coding for the presentation is very crucial. The assets and contents were then translated into social content and animated by me.