Godiva 2016 Holiday Social Content

Agency : SapientRazorfish (legacy SapientNitro)

Role : Art Director & Photographer


Original Organic Content

In this project, the goal was to repurpose content from the website and Godiva's Holiday Catalogue to the social space. However, knowing that we could push the boundary more on the social space, the team have decided to go beyond the ask and created more relatable and sharable content on Godiva's Instagram channel and Facebook's page. The result of the engagement was great - over the span of the Holiday period, Godiva's social channel following have expanded up to 14k new followers.


Repurposed Content with added graphics

These are the repurposed images but with a touch of some of my very own design element to enhance the creative.