Client My Skin Matters by Promius Pharma
Agency Greater Than One
Project My Skin Matters Social Rollout
Role Art Director / Designer
My Skin Matters is a fearless movement for people living with eczema, psoriasis, acne, and other skin conditions. With its rallying cry of "I've Got Nothing to Hide," "My Skin Matters" helps people with skin conditions live without fear and shame, and find support in an online community where they can share stories, experiences, and tips.
Three social media communities will help drive the movement by enabling people with skin conditions to stand up, speak out, and be heard. Facebook, Instagram, and Twitter pages will keep the conversation going about the importance of having a positive self-image and being uninhibited by skin conditions. When people share their experiences using #MySkinMatters, they will have a chance of being featured on the campaign’s website.
My role in this project is to create and retouch all the social assets required to launch this campaign.