FDA: The Real Cost

FDA's award-winning youth tobacco prevention campaign, "The Real Cost,"
seeks to educate at-risk teens about the harmful effects of tobacco use.
The goal is to prevent youth who are open to tobacco from trying it and to reduce
the number of youth who move from experimenting with tobacco to regular use.

Agency Society (legacy IPG Mediabrands Publishing)

Role Designer

Platform Facebook


Content Bucket:  Fake Horror Movie Poster

The idea of this bucket is to highlight the dangerous ingredients that can be found in a cigarette.
Each fake movie poster highlights a specific ingredient and what disease it might cause (explained in the post's copy)
It was a lot of fun creating these posters, I was listening to some pretty dark music
and was very inspired as I am a huge fan of horror movies. 

TRC_MoviePoster_Butane_20%_final.jpg
TRC_MoviePoster_Formaldehyde_20%.jpg
TRC_MoviePoster_ChromiumsRevenge_20%.jpg
TRC_MoviePoster_CyanideDiaries_20%.jpg

Content Bucket Collage
 

The idea of this bucket is to create Tumblr-style like photo collages that will highlight the effects of smoking. 
(Chronic Bronchitis, cataracts, stained nails, lung cancer)

collage-lung.png

Content Bucket 2 Truths 1 Lie

This bucket requires our audience to interact with our Facebook's posts
where we asked our audience to identify 2 truths of smoking and a bizarre lie which we will illustrate.
Here are some samples of lies that I've illustrated.